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One thing I've been thinking a lot about is owned distribution for creators. I don't know if there's an opportunity for a VC-funded startup in that space (I'm talking about truly owning their audience, not just relying on ANOTHER platform), but would love to see more creators invest into channels where they can dictate the distribution as opposed to relying on algorithms to share their content. I think that's one way to increase the monetization efficiency (I like that term) by being able to intentionally share content to the right segments of their audience. One example is to build SMS or email lists, they to success though will be using those channels not just as a notification system ("Just uploaded a new vid! Go like, comment, and share!") and actually using it as an opportunity for engagement and value add.

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