Nice blog Joma. I think it's important to flesh out your definition of "distributor". Unless a Creator or Producer's brand owns the delivery network - "carrier" in the case they are delivering a physical good and "CDN," "ISP," and "data storage" in the case they are delivering a digital good - they are not a distributor. FedEx is a distributor. Amazon is all a producer, platform and a distributor. YouTube is a "distributor" in-part as Google (parent-company) owns its own CDN and storage. YT is also a "platform." As an analogy, platforms allow passengers (consumers) and businesses (marketers) to board the train (distributor) so such passengers and goods or services can travel.
Nice blog Joma. I think it's important to flesh out your definition of "distributor". Unless a Creator or Producer's brand owns the delivery network - "carrier" in the case they are delivering a physical good and "CDN," "ISP," and "data storage" in the case they are delivering a digital good - they are not a distributor. FedEx is a distributor. Amazon is all a producer, platform and a distributor. YouTube is a "distributor" in-part as Google (parent-company) owns its own CDN and storage. YT is also a "platform." As an analogy, platforms allow passengers (consumers) and businesses (marketers) to board the train (distributor) so such passengers and goods or services can travel.
Amazing post! Looking forward to the next installment :)